If you have a genius idea, your first thought might be to patent it — but "Shark Tank's" Rohan Oza, also known as "Hollywood's Brandfather," says there's a more important move to make.
"A lot of the time, it's about executing your idea quickly," Rohan tells our studio audience member. "If you have an idea — it has to be a real idea, please make it something that's differentiated to what's out there — get [it] to market quickly."
"I feel that gives you the protection you need more so than patents," he continues, "because if someone else copies you [and] your patent, and you're small, you'll spend a lot of money in legal fees just fighting it and not enough time building your business."
